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Harris Birken

5 Ways Custom Printed Clothes Can Help You Promote Your Business.

Custom apparel is like the Swiss Army knife of marketing: it’s versatile, effective, and looks good doing it. Whether you're a scrappy startup or an established brand, there’s no better way to get noticed than putting your name on some threads. Here’s how custom-printed clothes can take your business to the next level—while giving you a chuckle or two along the way.


1. Create a Buzz

Want to get people talking about your business? Make your custom gear too cool to ignore. You know that moment when someone says, “Hey, cool shirt—where'd you get it?” Well, that’s your customer, now the star of their own marketing campaign, spreading the word for you. With The Winning Team’s custom apparel expertise, we guarantee people will be asking where they can snag one for themselves. Bonus points if you manage to make a shirt that’s more comfortable than a Saturday morning in bed.


2. Enhance Brand Visibility

Forget billboards—your walking billboard just clocked in for a 9-to-5. When employees or customers wear your custom-printed clothing, your brand gets instant exposure. Whether it’s at trade shows, community events, or even while your employees are picking up their morning coffee (because let’s be honest, nobody starts the day without it), branded clothing acts like a mobile advertisement on caffeine. Every passerby is a potential customer, and with The Winning Team handling your apparel, your logo won’t just be seen—it’ll be admired (possibly even envied).


3. Expand Social Media Reach

You know what pairs well with custom-printed clothes? Likes. Lots of likes. In today’s digital world, branded apparel can turn your customers into influencers (whether they have 5 followers or 5,000). All it takes is one well-placed selfie with your custom tee and a tag for your business to see its reach skyrocket. The key here is creating apparel that people want to show off—and with The Winning Team by your side, you’ll be trending in no time. After all, nothing says #BrandGoals like a killer shirt and a killer selfie to match.


4. Strengthen Team Spirit

Want to turn your staff into an army of brand warriors? Outfit them in matching custom gear. There’s nothing like a unified look to make your team feel like they're part of something bigger. Picture this: everyone shows up on Casual Friday in the same branded tee—it’s like a superhero squad without the capes. And don’t worry, The Winning Team can design something so sharp, employees will actually want to wear it (even after work, because let’s be honest, sweatpants are overrated).


5. Reward Customer Loyalty

Ever heard the saying, “the way to a customer's heart is through their closet?” Okay, maybe that’s not the exact saying, but it should be! Sending custom-printed clothing as part of a loyalty program is like giving your customers a high-five they can wear. Whether it’s t-shirts, hats, or jackets, you're not just thanking them—you’re turning them into walking advertisements. The best part? They'll show off your logo everywhere they go, and your brand will be on display at BBQs, gyms, and PTA meetings across the nation. And hey, if they're wearing it while doing laundry, you know you've won.


Harris Birken is the owner of The Winning Team, California's leading screen printing and embroidery provider since 1993, trusted by resellers for quality and consistency.

www.thewinningteam.com - 800.310.8326



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